MIRLIN BLOG
Powering Fleet Analytics at PMTC 2025
The Private Motor Truck Council of Canada 2025 PMTC Annual Conference, held from June 17th to 19th in Niagara Falls, Ontario, was an undeniable success, bringing together the brightest minds in Canada’s trucking and transportation industry. As a proud Platinum Sponsor, Mirlin Technologies was at the forefront of discussions surrounding the critical role of technology in optimizing fleet operations.
The Private Motor Truck Council of Canada (PMTC) once again provided an invaluable platform for networking and knowledge exchange. Key topics dominating the conversations included the transformative power of AI in logistics, the rapid advancements in the automation of fleets, the absolute necessity of enhanced fleet visibility, and innovative strategies for minimizing downtime and ensuring efficient repair.
“Grateful to have attended PMTC and connect with both new faces and familiar friends.” said Brendan Sequeira, Mirlin Technologies Account Executive. “It was energizing to hear conversations centered around road safety, smarter fleet management, and the role of AI in reducing errors and unlocking time. These are the very challenges we’re tackling every day at Mirlin Technologies – and it’s validating to see the industry moving in the same direction.”
Mirlin: Leading the Analytics Revolution
At Mirlin Technologies, we showcased how Mirlin Intel analytics are not just keeping pace with these trends, but actively leading the charge. Our comprehensive suite of KPIs, intuitive dashboards, and real-time analytics empowers fleet managers to make data-driven decisions that translate directly into increased uptime, improved performance, and significant cost reductions. We believe that optimizing your fleet with cutting-edge technology is no longer an option, but a strategic imperative for staying competitive.
The Mirlin platform captures every maintenance transaction on every asset, providing unparalleled insights into equipment availability, performance, and costs. This deep level of analysis allows fleets to interpret critical information efficiently and implement proactive solutions, moving beyond reactive repairs to preventative maintenance.
Unlocking Fleet Potential
As the Canadian trucking industry continues to evolve, powered by advancements in AI and automation, Mirlin Technologies remains committed to providing the innovative tools necessary for success. We look forward to seeing how our analytics will continue to shape the future of fleet management.
Find out more about the Mirlin Platform and how we can help optimize your fleet to it’s fullest potential. Head to our website to book a demo.
Mirlin Wiz
The Mirlin Wiz is a spokesperson for Mirlin Technologies. With over two decades in fleet maintenance, The Mirlin Wiz understands the complexity of the industry. Armed with cutting-edge technology, Mirlin is introducing a new approach to embracing these technology trends, including an innovative end-to-end technology platform. ‘The Wiz’ is excited to inform you about Mirlin Technologies New Era approach to fleet management and and maintenance!
Powering Fleet Analytics at PMTC 2025
The Atlantic Truck Show may be over, but the momentum is just getting started. Mirlin Technologies was proud to be part of Eastern Canada’s premier trucking event on May 9–10, 2025, where we connected with fleet professionals, technology leaders, and transportation innovators to demonstrate how data-driven intelligence is transforming fleet operations.
Powering the Future of Fleet Optimization at the 2025 Atlantic Truck Show
The Atlantic Truck Show may be over, but the momentum is just getting started. Mirlin Technologies was proud to be part of Eastern Canada’s premier trucking event on May 9–10, 2025, where we connected with fleet professionals, technology leaders, and transportation innovators to demonstrate how data-driven intelligence is transforming fleet operations.
Driver Retention in the Digital Age: Empowering Teams Through Fleet Technology
The transportation industry is facing a critical challenge: keeping drivers on board. In an era where experienced drivers are hard to find and even harder to keep, fleet managers are grappling with rising turnover rates, recruitment costs, and operational disruptions caused by driver dissatisfaction.
But there’s hope. By leveraging the right fleet technology, managers can address these pain points, improve communication, and create an environment where drivers feel valued and supported. Mirlin Technologies is leading the charge in using digital tools to boost driver satisfaction and retention in a competitive industry.
