MIRLIN BLOG
Reflecting on a Successful Event: Mirlin at the OTA's 98th Annual Executive Conference
Mirlin Technologies had the privilege of attending the Ontario Trucking Association (OTA) 98th Annual Executive Conference at the Delta Hotel in downtown Toronto, as part of our go-to-market strategy for the Mirlin platform.
This event brought together some of the most influential leaders in the transportation industry, providing a unique opportunity for meaningful discussions and valuable connections. We were thrilled to meet new faces, reconnect with colleagues, and dive into critical conversations about the future of transportation.
Topics of discussion included the transformative power of communication, process automation, advanced analytics, artificial intelligence, and seamless integrations to overcome today’s challenges and seize tomorrow’s opportunities – all achievable with the Mirlin platform.
Bringing Innovation to the Forefront
The Mirlin sales team was on-site, delivering live demonstrations of our platform’s capabilities and engaging in one-on-one conversations with industry professionals. These tailored discussions helped explore how Mirlin can meet the specific needs of various fleets, ensuring they are equipped to thrive in this new era of transportation.
We were also honored to have Brent Larson, Founder and CEO of Mirlin Technologies, in attendance. Brent shared his vision for the future of fleet management and maintenance, emphasizing the revolutionary potential of the Mirlin platform.
Alongside Brent, Husam Shublaq, Mirlin’s CTO, shared his expertise on the groundbreaking role artificial intelligence plays in our platform. Husam highlighted how Mirlin harnesses AI to transform fleet management into an intuitive, proactive, and highly efficient process.
We’re grateful to the OTA for hosting such a dynamic event and to all those who took the time to connect with us. Together, we’re building the future of transportation and Mirlin Technologies remains committed to setting the benchmark for communication, collaboration, advanced analytics, and AI integrations in the transportation industry.
Mirlin Wiz
The Mirlin Wiz is a spokesperson for Mirlin Technologies. With over two decades in fleet maintenance, The Mirlin Wiz understands the complexity of the industry. Armed with cutting-edge technology, Mirlin is introducing a new approach to embracing these technology trends, including an innovative end-to-end technology platform. ‘The Wiz’ is excited to inform you about Mirlin Technologies New Era approach to fleet management and and maintenance!
Driver Retention in the Digital Age: Empowering Teams Through Fleet Technology
The transportation industry is facing a critical challenge: keeping drivers on board. In an era where experienced drivers are hard to find and even harder to keep, fleet managers are grappling with rising turnover rates, recruitment costs, and operational disruptions caused by driver dissatisfaction.
But there’s hope. By leveraging the right fleet technology, managers can address these pain points, improve communication, and create an environment where drivers feel valued and supported. Mirlin Technologies is leading the charge in using digital tools to boost driver satisfaction and retention in a competitive industry.
The Hidden Costs of Poor Fleet Optimization: How to Turn Challenges into Savings
Fleet executives know the challenges of managing operations in a fast-paced, ever-changing environment. Staying ahead requires not just keeping vehicles on the road but also optimizing every aspect of the fleet. However, what often goes unnoticed are the hidden costs of poor fleet optimization—expenses that slowly erode profitability.
These inefficiencies don’t just strain your budget; they hinder your ability to meet customer demands, retain drivers, and remain competitive. Let’s break down these challenges and explore how Mirlin Technologies can help you turn them into opportunities for savings and growth.
Showcased Fleet Tech Innovations at ExpoCam 2025
Mirlin Technologies was proud to participate in ExpoCam 2025, Canada’s premier trucking industry event, which took place at Palais des Congrès in Montreal, Quebec from February 6–8, 2025. As a leader in AI-driven fleet management solutions, we had the incredible opportunity to connect with our Quebéc customers and demonstrate how our intelligent technology is transforming the transportation sector.
