MIRLIN BLOG
Powering the Future of Fleet Optimization at the 2025 Atlantic Truck Show
The Atlantic Truck Show may be over, but the momentum is just getting started. Mirlin Technologies was proud to be part of Eastern Canada’s premier trucking event on May 9–10, 2025, where we connected with fleet professionals, technology leaders, and transportation innovators to demonstrate how data-driven intelligence is transforming fleet operations.
Over two exciting days in Moncton, NB, we showcased our full suite of fleet optimization tools powered by AI, automation, real-time analytics, and showed how smarter technology can lead to longer asset life, lower costs, and stronger operational performance.
“Attending the 2025 Atlantic Truck Show was a valuable opportunity to showcase how Mirlin Technologies is helping fleets advance with smarter, more connected operations,” said Judd Rossman, vice president of sales at Mirlin Technologies. “From AI-driven insights to automation tools that reduce downtime, improve operational efficiency and lower costs, our team was proud to demonstrate how Mirlin is shaping the future of fleet performance. We’re grateful for the chance to engage with so many forward-thinking operators and to be part of the industry’s ongoing evolution.”
Taking AI-Powered Fleet Management to the Next Level
At the show, attendees experienced firsthand how Mirlin’s platform uses artificial intelligence and machine learning to eliminate guesswork from fleet maintenance and performance.
Our team demonstrated how our technology:
Predicts maintenance needs before failures occur
Analyzes historical and real-time vehicle data for actionable insights
Improves safety and compliance through smarter planning
Increases uptime and reduces emergency repair costs
Fleets that visited our booth walked away with a clearer understanding of how predictive analytics can streamline maintenance, boost efficiency, and support proactive decision-making.
Unifying Systems with Mirlin
Another major highlight was showcasing our streamlined integration platform that’s helping fleet operations break down data silos and automate routine workflows.
Fleet managers explored how they can:
Improve traceability and automate communication across the supply chain
Gain a single source of truth across their operation
Ensure smarter, faster, and more accountable decisions
Visitors to our booth were especially impressed with how easy it was to onboard and scale Mirlin across complex operations.
A Big Thank You to the Atlantic Trucking Community
We had an incredible time meeting with fleet professionals, discussing their challenges, and showing them what’s possible when their fleet data is connected, visible, and intelligently analyzed.
From live dashboard demos to real-world case studies and personalized consultations, our booth was buzzing with forward-thinking conversations about the future of transport tech.
Let’s Keep the Conversation Going
Couldn’t make it to Moncton?
No problem—Mirlin Technologies is ready to help your fleet evolve.
Let’s talk about how to future-proof your fleet, contact us today.
Visit us at mirlintechnologies.com
Mirlin Wiz
The Mirlin Wiz is a spokesperson for Mirlin Technologies. With over two decades in fleet maintenance, The Mirlin Wiz understands the complexity of the industry. Armed with cutting-edge technology, Mirlin is introducing a new approach to embracing these technology trends, including an innovative end-to-end technology platform. ‘The Wiz’ is excited to inform you about Mirlin Technologies New Era approach to fleet management and and maintenance!
Powering the Future of Fleet Optimization at the 2025 Atlantic Truck Show
The Atlantic Truck Show may be over, but the momentum is just getting started. Mirlin Technologies was proud to be part of Eastern Canada’s premier trucking event on May 9–10, 2025, where we connected with fleet professionals, technology leaders, and transportation innovators to demonstrate how data-driven intelligence is transforming fleet operations.
Driver Retention in the Digital Age: Empowering Teams Through Fleet Technology
The transportation industry is facing a critical challenge: keeping drivers on board. In an era where experienced drivers are hard to find and even harder to keep, fleet managers are grappling with rising turnover rates, recruitment costs, and operational disruptions caused by driver dissatisfaction.
But there’s hope. By leveraging the right fleet technology, managers can address these pain points, improve communication, and create an environment where drivers feel valued and supported. Mirlin Technologies is leading the charge in using digital tools to boost driver satisfaction and retention in a competitive industry.
The Hidden Costs of Poor Fleet Optimization: How to Turn Challenges into Savings
Fleet executives know the challenges of managing operations in a fast-paced, ever-changing environment. Staying ahead requires not just keeping vehicles on the road but also optimizing every aspect of the fleet. However, what often goes unnoticed are the hidden costs of poor fleet optimization—expenses that slowly erode profitability.
These inefficiencies don’t just strain your budget; they hinder your ability to meet customer demands, retain drivers, and remain competitive. Let’s break down these challenges and explore how Mirlin Technologies can help you turn them into opportunities for savings and growth.
