The Atlantic Truck Show may be over, but the momentum is just getting started. Mirlin Technologies was proud to be part of Eastern Canada’s premier trucking event on May 9–10, 2025, where we connected with fleet professionals, technology leaders, and transportation innovators to demonstrate

As a fleet manager, you’re the heartbeat of operations. You’re expected to keep assets moving, control costs, meet service deadlines, and ensure nothing slips through the cracks—all while dealing with unexpected breakdowns, compliance pressures, and limited resources.

The transportation industry is facing a critical challenge: keeping drivers on board. In an era where experienced drivers are hard to find and even harder to keep, fleet managers are grappling with rising turnover rates, recruitment costs, and operational disruptions caused by driver dissatisfaction.

Fleet executives know the challenges of managing operations in a fast-paced, ever-changing environment. Staying ahead requires not just keeping vehicles on the road but also optimizing every aspect of the fleet. However, what often goes unnoticed are the hidden costs of poor fleet optimization—expenses